TY - CHAP A1 - Czarnecki, Christian A1 - Dietze, Christian ED - Maedche, Alexander ED - vom Brocke, Jan ED - Hevner, Alan T1 - Domain-Specific reference modeling in the telecommunications industry T2 - DESRIST 2017: Designing the Digital Transformation N2 - The telecommunications industry is currently going through a major transformation. In this context, the enhanced Telecom Operations Map (eTOM) is a domain-specific process reference model that is offered by the industry organization TM Forum. In practice, eTOM is well accepted and confirmed as de facto standard. It provides process definitions and process flows on different levels of detail. This article discusses the reference modeling of eTOM, i.e., the design, the resulting artifact, and its evaluation based on three project cases. The application of eTOM in three projects illustrates the design approach and concrete models on strategic and operational levels. The article follows the Design Science Research (DSR) paradigm. It contributes with concrete design artifacts to the transformational needs of the telecommunications industry and offers lessons-learned from a general DSR perspective. KW - enhanced Telecom Operations Map (eTOM) KW - Process reference model KW - Process design KW - Map (eTOM) Process reference model Process design Telecommunications industry Y1 - 2017 SN - 978-3-319-59144-5 SN - 978-3-319-59143-8 U6 - http://dx.doi.org/10.1007/978-3-319-59144-5_19 N1 - Designing the Digital Transformation 12th International Conference, DESRIST 2017, Karlsruhe, Germany, May 30 - June 1, 2017. SP - 313 EP - 329 PB - Springer CY - Cham ER -