TY  - CHAP
A1  - Pütz, Sebastian
A1  - Baier, Ralph
A1  - Brauner, Philipp
A1  - Brillowski, Florian
A1  - Dammers, Hannah
A1  - Liehner, Luca
A1  - Mertens, Alexander
A1  - Rodemann, Niklas
A1  - Schneider, Sebastian
A1  - Schollemann, Alexander
A1  - Steuer-Dankert, Linda
A1  - Vervier, Luisa
A1  - Gries, Thomas
A1  - Leicht-Scholten, Carmen
A1  - Nagel, Saskia K.
A1  - Piller, Frank T.
A1  - Schuh, Günther
A1  - Ziefle, Martina
A1  - Nitsch, Verena
T1  - An interdisciplinary view on humane interfaces for digital shadows in the internet of production
T2  - 2022 15th International Conference on Human System Interaction (HSI)
N2  - Digital shadows play a central role for the next generation industrial internet, also known as Internet of Production (IoP). However, prior research has not considered systematically how human actors interact with digital shadows, shaping their potential for success. To address this research gap, we assembled an interdisciplinary team of authors from diverse areas of human-centered research to propose and discuss design and research recommendations for the implementation of industrial user interfaces for digital shadows, as they are currently conceptualized for the IoP. Based on the four use cases of decision support systems, knowledge sharing in global production networks, human-robot collaboration, and monitoring employee workload, we derive recommendations for interface design and enhancing workers’ capabilities. This analysis is extended by introducing requirements from the higher-level perspectives of governance and organization.
KW  - digital twin
KW  - digital shadow
KW  - cyber-physical production system
KW  - human-machine interface
Y1  - 2022
SN  - 978-1-6654-6823-7 (Print)
SN  - 978-1-6654-6822-0 (Online)
U6  - https://doi.org/10.1109/HSI55341.2022.9869467
SN  - 2158-2246 (Print)
SN  - 2158-2254 (Online)
N1  - 15th International Conference on Human System Interaction (HSI), 28-31 July 2022, Melbourne, Australia.
PB  - IEEE
ER  - 
TY  - JOUR
A1  - Biewendt, Marcel
A1  - Böhnert, Arno
A1  - Blaschke, Florian
T1  - The repercussions of the digital twin in the automotive industry on the new marketing logic
JF  - European Journal of Marketing and Economics
N2  - Rapid development of virtual and data acquisition technology makes Digital Twin Technology (DT) one of the fundamental areas of research, while DT is one of the most promissory developments for the achievement of Industry 4.0. 48% percent of organisations implementing the Internet of Things are already using DT or plan to use DT in 2020. The global market for DT is expected to grow by 38 percent annually, reaching USD16 billion by 2023. In addition, the number of participating organisations using digital twins is expected to triple by 2022. DTs are characterised by the integration between physical and virtual spaces. The driving idea for DT is to develop, test and build our devices in a virtual environment. The objective of this paper is to study the impact of DT in the automotive industry on the new marketing logic. This paper outlines the current challenges and possible directions for the future DT in marketing. This paper will be helpful for managers in the industry to use the advantages and potentials of DT.
KW  - industry 4.0
KW  - marketing
KW  - automotive
KW  - digital twin
Y1  - 2020
U6  - https://doi.org/10.26417/229eim64f
SN  - 2601-8659
VL  - 4
IS  - 1
SP  - 68
EP  - 73
PB  - Revistia
CY  - London
ER  -