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How to mobilize 20,000 people: Perspectives on retail and consumer goods

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Author:Stefan Görgens, Steffen Greubel, Andreas Moosdorf
Document Type:Article
Year of Completion:2013
Date of the Publication (Server):2019/02/11
First Page:52
Last Page:58
Institutes:FH Aachen / Fachbereich Wirtschaftswissenschaften