Augmenting Analytical CRM Strategies with Social BI
| Author: | Daniel Beverungen, Mathias EggertORCiD, Matthias Voigt, Michael Rosemann |
|---|---|
| DOI: | https://doi.org/10.4018/ijbir.2013070103 |
| ISSN: | 1947-3591 |
| Parent Title (English): | International Journal of Business Intelligence Research (IJBIR) |
| Publisher: | IGI Global |
| Place of publication: | Hershey |
| Document Type: | Article |
| Language: | English |
| Year of Completion: | 2013 |
| Date of the Publication (Server): | 2018/10/10 |
| Volume: | 4 |
| Issue: | 3 |
| First Page: | 32 |
| Last Page: | 49 |
| Link: | http://doi.org/10.4018/ijbir.2013070103 |
| Zugriffsart: | weltweit |
| Institutes: | FH Aachen / Fachbereich Wirtschaftswissenschaften |
| collections: | Verlag / IGI Global |
| Open Access / Gold |
