A framework for strategic positioning of IT-products
- IT Products are viewed and managed differently depending on the perspectives and the stage within the life cycle. A model is presented that integrates different perspectives and stages serving as an aid for the analysis of business models and focused positioning of IT-products. Four generic business models are analysed with regard to the product management function in general and the positioning field for IT-products specifically: off-the-shelf (license), license plus service, project, and system service (incl. cloud computing).
| Author: | Wolfram Pietsch |
|---|---|
| DOI: | https://doi.org/10.1007/978-3-642-39336-5_11 |
| Parent Title (English): | Software business : from physical products to software services and solutions : 4th International Conference on Software Business, ICSOB 2013; Potsdam; Germany; 11 June 2013 through 14 June 2013. (Lecture notes in business information processing ; 150) |
| Publisher: | Springer |
| Place of publication: | Berlin |
| Document Type: | Part of a Book |
| Language: | English |
| Year of Completion: | 2013 |
| Date of the Publication (Server): | 2014/09/02 |
| Tag: | Business Models; IT Products; Product Management; Strategic Business Planning |
| First Page: | 102 |
| Last Page: | 116 |
| Link: | http://dx.doi.org/10.1007/978-3-642-39336-5_11 |
| Zugriffsart: | bezahl |
| Institutes: | FH Aachen / Fachbereich Wirtschaftswissenschaften |
| collections: | Verlag / Springer |
