Leveraging Social Network Data for Analytical CRM Strategies - The Introduction of Social BI.
Author: | Michael Rosemann, Mathias EggertORCiD, Matthias Voigt, Daniel Beverungen |
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Parent Title (German): | ECIS 2012 Proceedings |
Document Type: | Conference Proceeding |
Language: | English |
Year of Completion: | 2012 |
Date of the Publication (Server): | 2018/10/15 |
Length: | 12 S. |
Note: | European Conference on Information Systems (ECIS), 2012 |
Link: | https://aisel.aisnet.org/ecis2012/95 |
Zugriffsart: | campus |
Institutes: | FH Aachen / Fachbereich Wirtschaftswissenschaften |