Inovatividade, envolvimento, atitude e experiencia na adocao da compra on-line - Innovation, involvement, attitude and experience in buying online
Author: | Abrao Caro, José Afonso Mazzon, Barbara Caemmerer, Matthias Weßling |
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ISSN: | 0034-7590 |
Parent Title (German): | Revista de administração de emprêsas : RAE |
Publisher: | - |
Place of publication: | São Paulo |
Document Type: | Article |
Language: | German |
Year of Completion: | 2011 |
Volume: | 51 |
Issue: | 6 |
First Page: | 568 |
Last Page: | 584 |
Link: | http://rae.fgv.br/sites/rae.fgv.br/files/artigos/056-072_568-584.pdf |
Zugriffsart: | weltweit |
Institutes: | FH Aachen / Fachbereich Wirtschaftswissenschaften |