Augmenting Analytical CRM Strategies with Social BI
Author: | Daniel Beverungen, Mathias EggertORCiD, Matthias Voigt, Michael Rosemann |
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DOI: | https://doi.org/10.4018/ijbir.2013070103 |
ISSN: | 1947-3591 |
Parent Title (English): | International Journal of Business Intelligence Research (IJBIR) |
Publisher: | IGI Global |
Place of publication: | Hershey |
Document Type: | Article |
Language: | English |
Year of Completion: | 2013 |
Volume: | 4 |
Issue: | 3 |
First Page: | 32 |
Last Page: | 49 |
Link: | http://doi.org/10.4018/ijbir.2013070103 |
Zugriffsart: | weltweit |
Institutes: | FH Aachen / Fachbereich Wirtschaftswissenschaften |
collections: | Verlag / IGI Global |
Open Access / Gold |