A framework for strategic positioning of IT-products
- IT Products are viewed and managed differently depending on the perspectives and the stage within the life cycle. A model is presented that integrates different perspectives and stages serving as an aid for the analysis of business models and focused positioning of IT-products. Four generic business models are analysed with regard to the product management function in general and the positioning field for IT-products specifically: off-the-shelf (license), license plus service, project, and system service (incl. cloud computing).
Author: | Wolfram Pietsch |
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DOI: | https://doi.org/10.1007/978-3-642-39336-5_11 |
Parent Title (English): | Software business : from physical products to software services and solutions : 4th International Conference on Software Business, ICSOB 2013; Potsdam; Germany; 11 June 2013 through 14 June 2013. (Lecture notes in business information processing ; 150) |
Publisher: | Springer |
Place of publication: | Berlin |
Document Type: | Part of a Book |
Language: | English |
Year of Completion: | 2013 |
Tag: | Business Models; IT Products; Product Management; Strategic Business Planning |
First Page: | 102 |
Last Page: | 116 |
Link: | http://dx.doi.org/10.1007/978-3-642-39336-5_11 |
Zugriffsart: | bezahl |
Institutes: | FH Aachen / Fachbereich Wirtschaftswissenschaften |
collections: | Verlag / Springer |