Leveraging Social Network Data for Analytical CRM Strategies - The Introduction of Social BI.
| Author: | Michael Rosemann, Mathias EggertORCiD, Matthias Voigt, Daniel Beverungen |
|---|---|
| Parent Title (German): | ECIS 2012 Proceedings |
| Document Type: | Conference Proceeding |
| Language: | English |
| Year of Completion: | 2012 |
| Date of the Publication (Server): | 2018/10/15 |
| Length: | 12 S. |
| Note: | European Conference on Information Systems (ECIS), 2012 |
| Link: | https://aisel.aisnet.org/ecis2012/95 |
| Zugriffsart: | campus |
| Institutes: | FH Aachen / Fachbereich Wirtschaftswissenschaften |
