Services in electronic telecommunication markets: a framework for planning the virtualization of processes

  • The potential of electronic markets in enabling innovative product bundles through flexible and sustainable partnerships is not yet fully exploited in the telecommunication industry. One reason is that bundling requires seamless de-assembling and re-assembling of business processes, whilst processes in telecommunication companies are often product-dependent and hard to virtualize. We propose a framework for the planning of the virtualization of processes, intended to assist the decision maker in prioritizing the processes to be virtualized: (a) we transfer the virtualization pre-requisites stated by the Process Virtualization Theory in the context of customer-oriented processes in the telecommunication industry and assess their importance in this context, (b) we derive IT-oriented requirements for the removal of virtualization barriers and highlight their demand on changes at different levels of the organization. We present a first evaluation of our approach in a case study and report on lessons learned and further steps to be performed.

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Metadaten
Author:Christian Czarnecki, Axel Winkelmann, Myra Spiliopoulou
DOI:https://doi.org/10.1007/s12525-010-0045-8
ISSN:1422-8890
Parent Title (English):Electronic Markets
Publisher:Springer
Place of publication:Berlin
Document Type:Article
Language:English
Year of Completion:2010
Tag:Process virtualization; Product bundling; Services; Telecommunication; Transformation
Volume:20
Issue:3-4
First Page:197
Last Page:207
Link:https://doi.org/10.1007/s12525-010-0045-8
Zugriffsart:campus
Institutes:FH Aachen / Fachbereich Elektrotechnik und Informationstechnik
collections:Verlag / Springer