Influence of artificial intelligence on commercial interactions in the consumer market
- Recently, novel AI-based services have emerged in the consumer market. AI-based services can affect the way consumers take commercial decisions. Research on the influence of AI on commercial interactions is in its infancy. In this chapter, a framework creating a first overview of the influence of AI on commercial interactions is introduced. This framework summarizes the findings of comparing numerous customer journeys of novel AI-based services with corresponding non-AI equivalents.
| Author: | Dominik Schneider, Frank Wisselink, Nikolai Nölle, Christian Czarnecki |
|---|---|
| DOI: | https://doi.org/10.1007/978-3-658-30168-2_7 |
| ISBN: | 978-3-658-30167-5 (Print) |
| ISBN: | 978-3-658-30168-2 (Online) |
| Parent Title (English): | Automatisierung und Personalisierung von Dienstleistungen : Methoden – Potenziale – Einsatzfelder |
| Publisher: | Springer Gabler |
| Place of publication: | Wiesbaden |
| Editor: | Manfred Bruhn, Karsten Hadwich |
| Document Type: | Part of a Book |
| Language: | English |
| Year of Completion: | 2020 |
| Date of the Publication (Server): | 2022/12/02 |
| First Page: | 183 |
| Last Page: | 205 |
| Link: | https://doi.org/10.1007/978-3-658-30168-2_7 |
| Zugriffsart: | campus |
| Institutes: | FH Aachen / Fachbereich Elektrotechnik und Informationstechnik |
| collections: | Verlag / Springer Gabler |
