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[Kapitel 3] : Marketing und Vetrieb
(2007)
Guido Call
Analyse des Sortimentverbunds
(2001)
Guido Call
Couponing
(2003)
Guido Call
Entwicklung timingabhängiger Marketing Strategien in frühen Phasen des Produktentstehungsprozesses
(1995)
Guido Call
Innovations - Check - Wie Innovationsfähigkeit nachhaltig verbessert werden kann - dargestellt am Beispiel BASF
(1999)
Guido Call
Versandhandel und eCommerce: Kannibalisierung oder Ergänzung
(2002)
Guido Call
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