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Blended shopping : interactivity and individualization

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Author:Britta Fuchs, Thomas Ritz, Bastian Halbach, Florian Hartl
Parent Title (English):Proceedings of the International Conference on e-Business : Seville, Spain, 18 - 21 July 2011 ; [... integrated in the ICETE (International Conference on e-Business and Telecommunications) joint conference]
Place of publication:[Lissabon]
Editor:David A. Marca
Document Type:Conference Proceeding
Year of Completion:2011
Contributing Corporation:Institute for Systems and Technologies of Information, Control and Communication
Date of the Publication (Server):2015/02/03
First Page:47
Last Page:52