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Influence of artificial intelligence on commercial interactions in the consumer market

  • Recently, novel AI-based services have emerged in the consumer market. AI-based services can affect the way consumers take commercial decisions. Research on the influence of AI on commercial interactions is in its infancy. In this chapter, a framework creating a first overview of the influence of AI on commercial interactions is introduced. This framework summarizes the findings of comparing numerous customer journeys of novel AI-based services with corresponding non-AI equivalents.

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Author:Dominik Schneider, Frank Wisselink, Nikolai Nölle, Christian Czarnecki
ISBN:978-3-658-30167-5 (Print)
ISBN:978-3-658-30168-2 (Online)
Parent Title (English):Automatisierung und Personalisierung von Dienstleistungen : Methoden – Potenziale – Einsatzfelder
Publisher:Springer Gabler
Place of publication:Wiesbaden
Editor:Manfred Bruhn, Karsten Hadwich
Document Type:Part of a Book
Year of Completion:2020
Date of the Publication (Server):2022/12/02
First Page:183
Last Page:205
Institutes:FH Aachen / Fachbereich Elektrotechnik und Informationstechnik
collections:Verlag / Springer Gabler