Blended shopping : interactivity and individualization
Author: | Britta Fuchs, Thomas Ritz, Bastian Halbach, Florian Hartl |
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ISBN: | 978-989-8425-70-6 |
Parent Title (English): | Proceedings of the International Conference on e-Business : Seville, Spain, 18 - 21 July 2011 ; [... integrated in the ICETE (International Conference on e-Business and Telecommunications) joint conference] |
Publisher: | SciTePress |
Place of publication: | [Lissabon] |
Editor: | David A. Marca |
Document Type: | Conference Proceeding |
Language: | English |
Year of Completion: | 2011 |
Contributing Corporation: | Institute for Systems and Technologies of Information, Control and Communication |
First Page: | 47 |
Last Page: | 52 |