Continuity in travel information

  • This article discusses the contrast between the information transportation companies provide to travellers and that of their brand messaging. Companies’ brand messaging often portrays the service they provide as pleasant, stress free and perfect. Customers and users of the service, on the other hand, often describe their experience of the service as a negative one. This article suggests that the brand value would be greater if transportation companies paid more attention to the users’ experience when designing their information systems, particularly in worst case scenarios.

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Metadaten
Author:Oliver Wrede
DOI:https://doi.org/10.1075/idj.22.2.09wre
ISSN:0142-5471
Parent Title (English):Information Design Journal
Publisher:John Benjamins
Place of publication:Amsterdam
Document Type:Article
Language:English
Year of Completion:2016
Volume:22
Issue:2
First Page:172
Last Page:178
Note:
Gedruckt vorhanden in der Bereichsbibliothek Boxgraben unter 53 Z 971-2016 (Magazin)
Link:https://doi.org/ 10.1075/idj.22.2.09wre
Zugriffsart:bezahl
Institutes:FH Aachen / Fachbereich Gestaltung
collections:Verlag / John Benjamins