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Call, Guido
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Fachbereich Wirtschaftswissenschaften
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Entwicklung timingabhängiger Marketing Strategien in frühen Phasen des Produktentstehungsprozesses
(1995)
Call, Guido
Innovations - Check - Wie Innovationsfähigkeit nachhaltig verbessert werden kann - dargestellt am Beispiel BASF
(1999)
Call, Guido
[Kapitel 3] : Marketing und Vetrieb
(2007)
Call, Guido
Versandhandel und eCommerce: Kannibalisierung oder Ergänzung
(2002)
Call, Guido
Analyse des Sortimentverbunds
(2001)
Call, Guido
Couponing
(2003)
Call, Guido
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