Fachbereich Wirtschaftswissenschaften
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In recent years, more and more digital startups have been founded and many of them work remotely by applying enterprise collaboration systems (ECS). The study investigates the functional affordances of ECS, particularly Slack, and examines its potential as a virtual office environment for cultural development in digital startups. Through a case study and based on affordance theoretical considerations, the paper explores how ECS facilitates remote collaboration, communication, and socialization within digital startups. The findings comprise material properties of ECS (synchrony and asynchrony communication), functional affordances (virtual office and culture development affordances) as well as its realization (through communication practices, openness, and inter-company accessibility) and are conceptualized as a model for ECS affordances in digital startups.
The popularity of social media and particularly Instagram grows steadily. People use the different platforms to share pictures as well as videos and to communicate with friends. The potential of social media platforms is also being used for marketing purposes and for selling products. While for Facebook and other online social media platforms the purchase decision factors are investigated several times, Instagram stores remain mainly unattended so far. The present research work closes this gap and sheds light into decisive factors for purchasing products offered in Instagram stores. A theoretical research model, which contains selected constructs that are assumed to have a significant influence on Instagram user´s purchase intention, is developed. The hypotheses are evaluated by applying structural equation modelling on survey data containing 127 relevant participants. The results of the study reveal that ‘trust’, ‘personal recommendation’, and ‘usability’ significantly influences user’s buying intention in Instagram stores.