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Der Beitrag fokussiert die Frage nach dem Stand des durch die Bologna-Reform angestoßenen Kulturwandels im Hinblick auf Kompetenzorientierung am Beispiel der Technischen Universität Hamburg (TUHH). An der TUHH wird bereits seit einigen Jahren daran gearbeitet, die Lehre grundlegend neu auszurichten. Hierfür setzt das hochschuldidaktische "Zentrum für Lehre und Lernen" (ZLL) verschiedene Maßnahmen ein, wie z.B. eine finanzielle und didaktische Unterstützung von Lehrenden bei der Umstellung ihrer Veranstaltungen, Weiterqualifizierungsangebote und Informationsmaterial. Die Maßnahmen ebenso wie die innovierten Veranstaltungen werden von Lehrenden und Studierenden gut evaluiert. Nach dem Ansatz des Constructive Alignments lässt sich jedoch davon ausgehen, dass der Bereich der Prüfungen für eine Einschätzung des Status Quo der Kompetenzorientierung besonders relevant ist. Dieser wird deshalb anhand der beiden Kriterien Prüfungsformate und Schwierigkeitsstufen von Prüfungsaufgaben näher beleuchtet, die eng mit der Kompetenzorientierung zusammen hängen. Ergebnisse hierzu aus einer universitätsweiten Datenbank zur Studienorganisation sowie aus einer Online-Umfrage unter Studierenden weisen darauf hin, dass das Prüfungsformat "Klausur" nach wie vor am stärksten verbreitet ist; zugleich sind die Studierenden nach einer Selbsteinschätzung in Prüfungen vorrangig mit Aufgaben auf den Taxonomieniveaus "Wiedergeben" und "Anwenden" konfrontiert. Dies lässt sich als Hinweis darauf interpretieren, dass es im Hinblick auf eine Kompetenzorientierung in den Prüfungen noch weiteren Veränderungsbedarf gibt.
Rapid development of virtual and data acquisition technology makes Digital Twin Technology (DT) one of the fundamental areas of research, while DT is one of the most promissory developments for the achievement of Industry 4.0. 48% percent of organisations implementing the Internet of Things are already using DT or plan to use DT in 2020. The global market for DT is expected to grow by 38 percent annually, reaching USD16 billion by 2023. In addition, the number of participating organisations using digital twins is expected to triple by 2022. DTs are characterised by the integration between physical and virtual spaces. The driving idea for DT is to develop, test and build our devices in a virtual environment. The objective of this paper is to study the impact of DT in the automotive industry on the new marketing logic. This paper outlines the current challenges and possible directions for the future DT in marketing. This paper will be helpful for managers in the industry to use the advantages and potentials of DT.
The presented paper gives an overview of the most important and most common theories and concepts from the economic field of organisational change and is also enriched with quantitative publication data, which underlines the relevance of the topic. In particular, the topic presented is interwoven in an interdisciplinary way with economic psychological models, which are underpinned within the models with content from leading scholars in the field. The pace of change in companies is accelerating, as is technological change in our society. Adaptations of the corporate structure, but also of management techniques and tasks, are therefore indispensable. This includes not only the right approaches to employee motivation, but also the correct use of intrinsic and extrinsic motivational factors. Based on the hypothesis put forward by the scientist and researcher Rollinson in his book “Organisational behaviour and analysis” that managers believe motivational resources are available at all times, socio-economic and economic psychological theories are contrasted here in order to critically examine this statement. In addition, a fictitious company was created as a model for this work in order to illustrate the effects of motivational deficits in practice. In this context, the theories presented are applied to concrete problems within the model and conclusions are drawn about their influence and applicability. This led to the conclusion that motivation is a very individual challenge for each employee, which requires adapted and personalised approaches. On the other hand, the recommendations for action for supervisors in the case of motivation deficits also cannot be answered in a blanket manner, but can only be solved with the help of professional, expert-supported processing due to the economic-psychological realities of motivation. Identifying, analysing and remedying individual employee motivation deficits is, according to the authors, a problem and a challenge of great importance, especially in the context of rapidly changing ecosystems in modern companies, as motivation also influences other factors such as individual productivity. The authors therefore conclude that good motivation through the individual and customised promotion and further training of employees is an important point for achieving important corporate goals in order to remain competitive on the one hand and to create a productive and pleasant working environment on the other.
The following article deals with the basic principles of intercultural management and possible improvements in terms of cultural, ethnic and gender diversification. The results are exemplarily applied to a bank located in Germany. The aim of this paper is to find out to what extent intercultural management could improve the productivity of Relatos-Bank in dealing with foreign employees or employees with a different cultural background. To achieve this goal, the authors con-duct a literature research. The main sources of information are books, journal articles and internet sources. It becomes clear that especially the different perceptions of different generations have a potential for conflict, which can be counteracted by applying presented scientific models. Equalizing the salaries of female and male employees and equalizing the rights and distribution of power could also be the key to becoming an open-minded, dynamic and fair organization that is pre-pared for the rapidly changing environment in which it operates.
This publication is intended to present the current state of research on the rebound effect. First, a systematic literature review is carried out to outline (current) scientific models and theories. Research Question 1 follows with a mathematical introduction of the rebound effect, which shows the interdependence of consumer behaviour, technological progress, and interwoven effects for both. Thereupon, the research field is analysed for gaps and limitations by a systematic literature review. To ensure quantitative and qualitative results, a review protocol is used that integrates two different stages and covers all relevant publications released between 2000 and 2019. Accordingly, 392 publications were identified that deal with the rebound effect. These papers were reviewed to obtain relevant information on the two research questions. The literature review shows that research on the rebound effect is not yet comprehensive and focuses mainly on the effect itself rather than solutions to avoid it. Research Question 2 finds that the main gap, and thus the limitations, is that not much research has been published on the actual avoidance of the rebound effect yet. This is a major limitation for practical application by decision-makers and politicians. Therefore, a theoretical analysis was carried out to identify potential theories and ideas to avoid the rebound effect. The most obvious idea to solve this problem is the theory of a Steady-State Economy (SSE), which has been described and reviewed.