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Institute
- Fachbereich Elektrotechnik und Informationstechnik (1150) (remove)
Recently, novel AI-based services have emerged in the consumer market. AI-based services can affect the way consumers take commercial decisions. Research on the influence of AI on commercial interactions is in its infancy. In this chapter, a framework creating a first overview of the influence of AI on commercial interactions is introduced. This framework summarizes the findings of comparing numerous customer journeys of novel AI-based services with corresponding non-AI equivalents.
Nutzen und Rahmenbedingungen 5 informationsgetriebener Geschäftsmodelle des Internets der Dinge
(2018)
Im Kontext der zunehmenden Digitalisierung wird das Internet der Dinge (englisch: Internet of Things, IoT) als ein technologischer Treiber angesehen, durch den komplett neue Geschäftsmodelle im Zusammenspiel unterschiedlicher Akteure entstehen können. Identifizierte Schlüsselakteure sind unter anderem traditionelle Industrieunternehmen, Kommunen und Telekommunikationsunternehmen. Letztere sorgen mit der Bereitstellung von Konnektivität dafür, dass kleine Geräte mit winzigen Batterien nahezu überall und direkt an das Internet angebunden werden können. Es sind schon viele IoT-Anwendungsfälle auf dem Markt, die eine Vereinfachung für Endkunden darstellen, wie beispielsweise Philips Hue Tap. Neben Geschäftsmodellen basierend auf Konnektivität besteht ein großes Potenzial für informationsgetriebene Geschäftsmodelle, die bestehende Geschäftsmodelle unterstützen sowie weiterentwickeln können. Ein Beispiel dafür ist der IoT-Anwendungsfall Park and Joy der Deutschen Telekom AG, bei dem Parkplätze mithilfe von Sensoren vernetzt und Autofahrer in Echtzeit über verfügbare Parkplätze informiert werden. Informationsgetriebene Geschäftsmodelle können auf Daten aufsetzen, die in IoT-Anwendungsfällen erzeugt werden. Zum Beispiel kann ein Telekommunikationsunternehmen Mehrwert schöpfen, indem es aus Daten entscheidungsrelevantere Informationen – sogenannte Insights – ableitet, die zur Steigerung der Entscheidungsagilität genutzt werden. Außerdem können Insights monetarisiert werden. Die Monetarisierung von Insights kann nur nachhaltig stattfinden, wenn sorgfältig gehandelt wird und Rahmenbedingungen berücksichtigt werden. In diesem Kapitel wird das Konzept informationsgetriebener Geschäftsmodelle erläutert und anhand des konkreten Anwendungsfalls Park and Joy verdeutlicht. Darüber hinaus werden Nutzen, Risiken und Rahmenbedingungen diskutiert.
Primäre Ziele des Internets der Dinge sind die Steuerung physischer Gegenstände aus der Distanz und das Erfassen von Informationen aus dem Umfeld dieser Gegenstände. Dazu werden Hardwarekomponenten in Gegenstände des täglichen Lebens und die Umwelt integriert. Mithilfe von Informations- und Kommunikationstechnologien entsteht hieraus das Internet der Dinge (Internet of Things, IoT). Vor einem Jahr wurde mit Narrowband Internet of Things (NB-IoT) eine Technologie die es ermöglicht, Hardwarekomponenten energieeffizient und unmittelbar über das Mobilfunknetz zu vernetzen. Gegenstände werden dadurch über große Reichweiten eigenständig kommunikationsfähig. Das IoT steht mit NB-IoT vor einem gestiegenen Nutzenpotenzial, da eine zunehmende Anzahl miteinander verbundener Gegenstände und der Austausch größerer Datenmengen realisierbar sind. Damit sind aus wirtschaftlicher Sicht neue, innovative Anwendungsfälle des IoT möglich, die auch bereits in der Praxis diskutiert werden. In diesem Beitrag wird anhand eines konkreten Anwendungsfalls untersucht, welche neuen Geschäfts- bzw. Partnermodelle durch die gemeinsame Nutzung von NB-IoT-Daten und Big Data-Technologien entstehen und welcher qualitative Mehrwert für die an einem Anwendungsfall beteiligten Stakeholder geschaffen wird. Dazu wird – einem konstruktionsorientierten Forschungsansatz folgend – ein Bewertungsrahmen zur qualitativen Wertschöpfungsanalyse von NB-IoT entwickelt, der u.a. auf der Schablone nach Cockburn und dem Business Model Canvas basiert. Anhand dieses Bewertungsrahmens wird ein Anwendungsfall untersucht, der in anonymisierter Form an konkrete Praxisprojekte angelehnt ist. Konkret wird ein Anwendungsfall betrachtet, der einen Fahrradverleih 2.0 basierend auf dem Einsatz von NB-IoT vorschlägt. Aus den Untersuchungsergebnissen gehen beispielsweise Erkenntnisse hervor, wie Geschäftsmodelle auf
Due to the high number of customer contacts, fault clearances, installations, and product provisioning per year, the automation level of operational processes has a significant impact on financial results, quality, and customer experience. Therefore, the telecommunications operator Deutsche Telekom (DT) has defined a digital strategy with the objectives of zero complexity and zero complaint, one touch, agility in service, and disruptive thinking. In this context, Robotic Process Automation (RPA) was identified as an enabling technology to formulate and realize DT’s digital strategy through automation of rule-based, routine, and predictable tasks in combination with structured and stable data.
Compared to peripheral pain, trigeminal pain elicits higher levels of fear, which is assumed to enhance the interruptive effects of pain on concomitant cognitive processes. In this fMRI study we examined the behavioral and neural effects of trigeminal (forehead) and peripheral (hand) pain on visual processing and memory encoding. Cerebral activity was measured in 23 healthy subjects performing a visual categorization task that was immediately followed by a surprise recognition task. During the categorization task subjects received concomitant noxious electrical stimulation on the forehead or hand. Our data show that fear ratings were significantly higher for trigeminal pain. Categorization and recognition performance did not differ between pictures that were presented with trigeminal and peripheral pain. However, object categorization in the presence of trigeminal pain was associated with stronger activity in task-relevant visual areas (lateral occipital complex, LOC), memory encoding areas (hippocampus and parahippocampus) and areas implicated in emotional processing (amygdala) compared to peripheral pain. Further, individual differences in neural activation between the trigeminal and the peripheral condition were positively related to differences in fear ratings between both conditions. Functional connectivity between amygdala and LOC was increased during trigeminal compared to peripheral painful stimulation. Fear-driven compensatory resource activation seems to be enhanced for trigeminal stimuli, presumably due to their exceptional biological relevance.
Short term effects of magnetic resonance imaging on excitability of the motor cortex at 1.5T and 7T
(2010)
Rationale and Objectives
The increasing spread of high-field and ultra-high-field magnetic resonance imaging (MRI) scanners has encouraged new discussion of the safety aspects of MRI. Few studies have been published on possible cognitive effects of MRI examinations. The aim of this study was to examine whether changes are measurable after MRI examinations at 1.5 and 7 T by means of transcranial magnetic stimulation (TMS).
Materials and Methods
TMS was performed in 12 healthy, right-handed male volunteers. First the individual motor threshold was specified, and then the cortical silent period (SP) was measured. Subsequently, the volunteers were exposed to the 1.5-T MRI scanner for 63 minutes using standard sequences. The MRI examination was immediately followed by another TMS session. Fifteen minutes later, TMS was repeated. Four weeks later, the complete setting was repeated using a 7-T scanner. Control conditions included lying in the 1.5-T scanner for 63 minutes without scanning and lying in a separate room for 63 minutes. TMS was performed in the same way in each case. For statistical analysis, Wilcoxon's rank test was performed.
Results
Immediately after MRI exposure, the SP was highly significantly prolonged in all 12 subjects at 1.5 and 7 T. The motor threshold was significantly increased. Fifteen minutes after the examination, the measured value tended toward normal again. Control conditions revealed no significant differences.
Conclusion
MRI examinations lead to a transient and highly significant alteration in cortical excitability. This effect does not seem to depend on the strength of the static magnetic field.