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Michael Rosemann (2)
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2013
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2012
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Leveraging Social Network Data for Analytical CRM Strategies - The Introduction of Social BI.
(2012)
Michael Rosemann
;
Mathias Eggert
;
Matthias Voigt
;
Daniel Beverungen
Augmenting Analytical CRM Strategies with Social BI
(2013)
Daniel Beverungen
;
Mathias Eggert
;
Matthias Voigt
;
Michael Rosemann
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