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- 2013 (12) (entfernen)
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- Fachbereich Wirtschaftswissenschaften (12) (entfernen)
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- Englisch (12) (entfernen)
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- Business Models (1)
- IT Products (1)
- Product Management (1)
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IT Products are viewed and managed differently depending on the perspectives and the stage within the life cycle. A model is presented that integrates different perspectives and stages serving as an aid for the analysis of business models and focused positioning of IT-products. Four generic business models are analysed with regard to the product management function in general and the positioning field for IT-products specifically: off-the-shelf (license), license plus service, project, and system service (incl. cloud computing).