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This article discusses the contrast between the information transportation companies provide to travellers and that of their brand messaging. Companies’ brand messaging often portrays the service they provide as pleasant, stress free and perfect. Customers and users of the service, on the other hand, often describe their experience of the service as a negative one. This article suggests that the brand value would be greater if transportation companies paid more attention to the users’ experience when designing their information systems, particularly in worst case scenarios.
Remotewords makes its mark on the picturesque "Bar Verbanella”, located in Stresa near Isola Bella on Lago Maggiore. The words CUM GRANO SALIS (with a grain of salt) by Sabine Fabo, art theorist on media contexts, were applied to its roof in collaboration with the German-Italian art organization "Lo spirito del Lago".
Wilhelm Schürmann
(1976)
Geboren 1946, lebt und arbeitet in Aachen. Studium der Chemie an der Technischen Hochschule Aachen. Danach als freiberuflicher Photograph tätig für verschiedene Tageszeitungen. Seit 1972 Lehrer für Photographie am Reiff Museum der TH-Aachen, Institut für Architektur. Seit 1973 Dozent für Photographie an der Volkshochschule Aachen. Ende 1973 Gründung der Galerie Lichttropfen in Aachen. Organisator zahlreicher Ausstellungen historischer und zeitgenössischer Photographie im In- und Ausland.
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(2005)
Mein Gott bist du gut
(2004)
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Der Modell-Roller
(2006)