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Die Fahrzeugkarosserie bildet als größte funktionale und organisatorische Systemeinheit ein zentrales Kompetenzfeld der OEMs. Für den Fahrzeughersteller stellt der Karosserierohbau eine hohe Kernkompetenz sowohl in der Produktentwicklung als auch in der Produktion dar. Neue, innovative Karosseriebauweisen, bspw. aufgrund eines neuen Fahrzeugkonzeptes oder neuer Anforderungen, bedeuten für den OEM auch gleichzeitig die intensive Auseinandersetzung mit Kompetenzfokussierung bzw. Wertschöpfungsverlagerungen.
Innovation und Kommunikation
(2013)
IT Products are viewed and managed differently depending on the perspectives and the stage within the life cycle. A model is presented that integrates different perspectives and stages serving as an aid for the analysis of business models and focused positioning of IT-products. Four generic business models are analysed with regard to the product management function in general and the positioning field for IT-products specifically: off-the-shelf (license), license plus service, project, and system service (incl. cloud computing).
The network approach towards the analysis of the dynamics of complex systems has been successfully applied in a multitude of studies in the neurosciences and has yielded fascinating insights. With this approach, a complex system is considered to be composed of different constituents which interact with each other. Interaction structures can be compactly represented in interaction networks. In this contribution, we present a brief overview about how interaction networks are derived from multivariate time series, about basic network characteristics, and about challenges associated with this analysis approach.
Unsere unternehmerische Umwelt befindet sich in einem zunehmend dynamischen Wandel. Dies führt dazu, dass Herausforderungen, denen sich Unternehmen stellen müssen, immer komplexer werden. Hier gilt es zunehmend, eine Balance zwischen verschiedenen Spannungsfeldern zu erreichen. Sogenannte Megatrends stellen die Treiber dieses Wandels dar. Als Megatrend werden nach dem Zukunftsinstitut (2010a) richtungsweisende Veränderungstendenzen aufgefasst, die alle Bereiche des Lebens sowohl individuell als auch gesellschaftlich beeinflussen und langfristige Auswirkungen haben.